Page 206 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/24/23, 11:06 AM Integrate ME to discuss the significance of cutting-edge AV solutions in boosting the growth of the smart building market | Web Release
The utilisation of Pro AV technologies represents one of the primary elements facilitating building automation in smart
buildings. Advanced Pro AV systems and solutions have paved way for building managers to streamline and improve

building operations as well as minimise energy waste by obtaining real-time information on occupants, energy usage, and
equipment status.

This collection and analysis of data are one of the most significant aspects of smart buildings. Building analytics – data

analytics gleaned from smart building technologies such as networked sensors, building management systems (BMSs),
integrated workplace management systems (IWMSs) and Internet of Things (IoT) edge devices – have become

increasingly important in shaping the future of the smart building market as they can be used to increase efficiency, develop
smarter equipment maintenance protocols, create a healthier building environment, and save resources and time.

Integrate Middle East aims to explore and highlight these emerging and more established Pro AV technologies that are

transforming the smart building industry and optimising the way buildings are managed.

The three-day exhibition and summit will provide an excellent platform for exhibitors from the Pro AV industry to showcase
their latest technology innovations and comprehensive solutions that are leading the way in the Smart Buildings sector.

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said: “We are excited to present
our latest technology innovations and comprehensive solutions at the debut edition of Integrate Middle East. During the

event, our team will highlight key concepts, features, and benefits of our state-of-the-art AV signal management solutions,
which are designed to serve every application, requirement, and budget. We expect the event to offer a dynamic platform to

further explore the needs of the industry in the region.”

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of robust ESG strategies, there is
a growing need to leverage smart technology. This presents a unique opportunity to improve building management practices,

enhance sustainability efforts, and drive innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, added: “We are thrilled to exhibit our end-to-
end visual solutions of projection, flat panels, and content management which transform spaces to provide dynamic

experiences, at Integrate Middle East. We deliver comprehensive and integrated solutions for installations including lobbies,
meeting rooms, and auditoriums using our expertise in AV technologies. Working with our partners, we can assist building

managers and owners in developing more effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is expected to grow from $6.1
billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per cent[ii] as data generated by smart buildings can be of great

relevance in ‘narrowcasting’ to the building’s users.

Once audio-visual integrators have determined which digital displays are most suitable for the needs of employees and the
building itself, the data collected from smart buildings will become an integral part of the workplace environment. People
can view the data on digital displays throughout the office, which creates more interactive experiences for building

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