Page 211 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of
robust ESG strategies, there is a growing need to leverage smart technology. This presents
an opportunity to improve building management practices, enhance sustainability efforts,

and drive innovation in the industry.

Michael Bosworth, Executive Vice President of Enterprise, at Christie, added: “We are

thrilled to exhibit our end-to-end visual solutions of projection, flat panels, and content
management which transform spaces to provide dynamic experiences, at Integrate Middle
East. We deliver comprehensive and integrated solutions for installations including lobbies,

meeting rooms, and auditoriums using our expertise in AV technologies. Working with our
partners, we can assist building managers and owners in developing more effective and

welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is

expected to grow from $6.1bn in 2018 to $13.2bn by 2023, at a CAGR of 16.7% as data
generated by smart buildings can be of great relevance in ‘narrowcasting’ to the building’s

users.

Once audio-visual integrators have determined which digital displays are most suitable for
the needs of employees and the building itself, the data collected from smart buildings will

become an integral part of the workplace environment.

The role of digital signage and other cutting-edge Pro AV solutions in addressing
environmental issues will be also discussed at the Integrate Middle East through a keynote

on ‘The Smarter Buildings of the Future’. Industry expert Yasser Ahmed, Director of Digital
Buildings and Software, Schneider Electric, UAE, will discuss themes including next-gen Pro

Av solutions, efficient utilisation of IoT, data-driven Pro AV interfaces, and scalable Pro AV
solutions for smart buildings and designs and share his valuable insights on smart building

and highlight the importance of employing eco-friendly products and building automation
features.

In addition to various scalable AV solutions for smart buildings and designs, the presentation

will also highlight several sustainable AV practices and solutions based on IoT and open
APIs that assist companies in the Middle East and Africa in reducing energy consumption

and environmental effects.

https://www.broadcastprome.com/news/integrate-me-to-discuss-significance-of-pro-av-industry-in-smart-
building-market/