Page 207 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/24/23, 11:06 AM Integrate ME to discuss the significance of cutting-edge AV solutions in boosting the growth of the smart building market | Web Release
occupants by displaying wayfinding information, personalised messages, and social media feeds. As a result, staff will be
cognisant of what’s happening behind closed doors and have a more significant amount of environmental awareness.

The role of digital signage and other cutting-edge Pro AV solutions in addressing environmental issues will be also discussed

at the Integrate Middle East through a keynote on ‘The Smarter Buildings of the Future’. Industry expert Yasser Ahmed,

Director of Digital Buildings and Software, Schneider Electric, UAE, will discuss themes including next-gen Pro Av
solutions, efficient utilisation of IoT, data-driven Pro AV interfaces, and scalable Pro AV solutions for smart buildings and
designs and share his valuable insights on smart building and highlight the importance of employing eco-friendly products

and building automation features.

In addition to various scalable AV solutions for smart buildings and designs, the presentation will also highlight several
sustainable AV practices and solutions based on IoT and open APIs that assist companies in the Middle East and Africa in

reducing energy consumption and environmental effects.

The market for smart buildings is on track to experience significant growth over the coming years, with the adoption of Pro
AV solutions playing a key role in driving this growth. As more buildings become ‘smart,’ companies are well-positioned to

capitalise on this trend and help shape the future of the built environment.

Integrate Middle East, the premier event for the AV integration value chain, will bring together experts, specialists, and
companies working in the smart building market to explore the effects of cutting-edge AV technologies on the market for

smart buildings and how these ground-breaking solutions are altering the functionality of buildings, showcasing a range of
comprehensive and integrated solutions and systems targeted at optimising building operations and increasing efficiency.

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