Page 214 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

The three-day exhibition and summit will provide an excellent platform for exhibitors from the
Pro AV industry to showcase their latest technology innovations and comprehensive
solutions that are leading the way in the Smart Buildings sector.

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said:

“We are excited to present our latest technology innovations and comprehensive solutions at
the debut edition of Integrate Middle East. During the event, our team will highlight key

concepts, features, and benefits of our state-of-the-art AV signal management solutions,
which are designed to serve every application, requirement, and budget. We expect the
event to offer a dynamic platform to further explore the needs of the industry in the region.”
As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of
robust ESG strategies, there is a growing need to leverage smart technology. This presents
a unique opportunity to improve building management practices, enhance sustainability
efforts, and drive innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie,added: “We are
thrilled to exhibit our end-to-end visual solutions of projection, flat panels, and content
management which transform spaces to provide dynamic experiences, at Integrate Middle
East. We deliver comprehensive and integrated solutions for installations including lobbies,
meeting rooms, and auditoriums using our expertise in AV technologies. Working with our
partners, we can assist building managers and owners in developing more effective and
welcoming spaces.”
According to a report by MarketsandMarkets, the digital signage market in smart buildings is
expected to grow from $6.1 billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per
cent as data generated by smart buildings can be of great relevance in ‘narrowcasting’ to the
building’s users.

Once audio-visual integrators have determined which digital displays are most suitable for
the needs of employees and the building itself, the data collected from smart buildings will
become an integral part of the workplace environment. People can view the data on digital
displays throughout the office, which creates more interactive experiences for building

occupants by displaying wayfinding information, personalised messages, and social media
feeds. As a result, staff will be cognisant of what’s happening behind closed doors and have
a more significant amount of environmental awareness.

The role of digital signage and other cutting-edge Pro AV solutions in addressing
environmental issues will be also discussed at the Integrate Middle East through a keynote
on ‘The Smarter Buildings of the Future’. Industry expert Yasser Ahmed, Director of
Digital Buildings and Software, Schneider Electric, UAE, will discuss themes including
next-gen Pro Av solutions, efficient utilisation of IoT, data-driven Pro AV interfaces, and
scalable Pro AV solutions for smart buildings and designs and share his valuable insights on

https://www.middleeastevents.com/blog/integrate-me-to-discuss-the-significance-of-cutting-edge-av-
solutions-in-boosting-the-growth-of-the-smart-building-market/