Page 217 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/19/23, 11:50 AM Integrate ME to discuss the significance of cutting-edge AV solutions in boosting the growth of the smart building market - mid-east.info
develop smarter equipment maintenance protocols, create a healthier building environment, and
save resources and time.

Integrate Middle East aims to explore and highlight these emerging and more established Pro AV

technologies that are transforming the smart building industry and optimising the way buildings
are managed.

The three-day exhibition and summit will provide an excellent platform for exhibitors from the Pro

AV industry to showcase their latest technology innovations and comprehensive solutions that
are leading the way in the Smart Buildings sector.

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said: “We are
excited to present our latest technology innovations and comprehensive solutions at the debut

edition of Integrate Middle East. During the event, our team will highlight key concepts, features,
and benefits of our state-of-the-art AV signal management solutions, which are designed to

serve every application, requirement, and budget. We expect the event to offer a dynamic
platform to further explore the needs of the industry in the region.”

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of
robust ESG strategies, there is a growing need to leverage smart technology. This presents a

unique opportunity to improve building management practices, enhance sustainability efforts, and
drive innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, added: “We are thrilled to

exhibit our end-to-end visual solutions of projection, flat panels, and content management which
transform spaces to provide dynamic experiences, at Integrate Middle East. We deliver

comprehensive and integrated solutions for installations including lobbies, meeting rooms, and
auditoriums using our expertise in AV technologies. Working with our partners, we can assist
building managers and owners in developing more effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is

expected to grow from $6.1 billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per
cent as data generated by smart buildings can be of great relevance in ‘narrowcasting’ to the

building’s users.

Once audio-visual integrators have determined which digital displays are most suitable for the
needs of employees and the building itself, the data collected from smart buildings will become an

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