Page 221 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/19/23, 11:51 AM Integrate ME to discuss the significance of cutting-edge AV solutions in boosting the growth of the smart building market | MENAFN.COM
develop smarter equipment maintenance protocols, create a healthier building environment, and

save resources and time.

Integrate Middle East aims to explore and highlight these emerging and more established Pro

AV technologies that are transforming the smart building industry and optimising the way
buildings are managed.

The three-day exhibition and summit will provide an excellent platform for exhibitors from the

Pro AV industry to showcase their latest technology innovations and comprehensive solutions
that are leading the way in the Smart Buildings sector.

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said: “We are
excited to present our latest technology innovations and comprehensive solutions at the debut

edition of Integrate Middle East. During the event, our team will highlight key concepts,

features, and benefits of our state-of-the-art AV signal management solutions, which are

designed to serve every application, requirement, and budget. We expect the event to offer a
dynamic platform to further explore the needs of the industry in the region.”

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of

robust ESG strategies, there is a growing need to leverage smart technology. This presents a
unique opportunity to improve building management practices, enhance sustainability efforts,

and drive innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, added: “We are thrilled to

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