Page 225 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said: “We are
excited to present our latest technology innovations and comprehensive solutions at the debut edition
of Integrate Middle East. During the event, our team will highlight key concepts, features, and benefits
of our state-of-the-art AV signal management solutions, which are designed to serve every application,
requirement, and budget. We expect the event to offer a dynamic platform to further explore the needs
of the industry in the region.”

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of robust
ESG strategies, there is a growing need to leverage smart technology. This presents a unique
opportunity to improve building management practices, enhance sustainability efforts, and drive
innovation in the industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, added: “We are thrilled to
exhibit our end-to-end visual solutions of projection, flat panels, and content management which
transform spaces to provide dynamic experiences, at Integrate Middle East. We deliver comprehensive
and integrated solutions for installations including lobbies, meeting rooms, and auditoriums using our
expertise in AV technologies. Working with our partners, we can assist building managers and owners
in developing more effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is expected

to grow from $6.1 billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per cent[ii] as data
generated by smart buildings can be of great relevance in ‘narrowcasting’ to the building’s users.

Once audio-visual integrators have determined which digital displays are most suitable for the needs
of employees and the building itself, the data collected from smart buildings will become an integral
part of the workplace environment. People can view the data on digital displays throughout the office,
which creates more interactive experiences for building occupants by displaying wayfinding
information, personalised messages, and social media feeds. As a result, staff will be cognisant of
what’s happening behind closed doors and have a more significant amount of environmental
awareness.

The role of digital signage and other cutting-edge Pro AV solutions in addressing environmental
issues will be also discussed at the Integrate Middle East through a keynote on ‘The Smarter Buildings
of the Future’. Industry expert Yasser Ahmed, Director of Digital Buildings and Software,
Schneider Electric, UAE, will discuss themes including next-gen Pro Av solutions, efficient utilisation
of IoT, data-driven Pro AV interfaces, and scalable Pro AV solutions for smart buildings and designs
and share his valuable insights on smart building and highlight the importance of employing eco-
friendly products and building automation features.

In addition to various scalable AV solutions for smart buildings and designs, the presentation will also
highlight several sustainable AV practices and solutions based on IoT and open APIs that assist
companies in the Middle East and Africa in reducing energy consumption and environmental effects.

The market for smart buildings is on track to experience significant growth over the coming years, with
the adoption of Pro AV solutions playing a key role in driving this growth. As more buildings become
‘smart,’ companies are well-positioned to capitalise on this trend and help shape the future of the built
environment.

Integrate Middle East, the premier event for the AV integration value chain, will bring together experts,
specialists, and companies working in the smart building market to explore the effects of cutting-edge
AV technologies on the market for smart buildings and how these ground-breaking solutions are
altering the functionality of buildings, showcasing a range of comprehensive and integrated solutions
and systems targeted at optimising building operations and increasing efficiency.

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