Page 222 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/19/23, 11:51 AM Integrate ME to discuss the significance of cutting-edge AV solutions in boosting the growth of the smart building market | MENAFN.COM
exhibit our end-to-end visual solutions of projection, flat panels, and content management which

transform spaces to provide dynamic experiences, at Integrate Middle East. We deliver

comprehensive and integrated solutions for installations including lobbies, meeting rooms, and
auditoriums using our expertise in AV technologies. Working with our partners, we can assist

building managers and owners in developing more effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is
expected to grow from $6.1 billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per

cent as data generated by smart buildings can be of great relevance in ‘narrowcasting’ to the

building’s users.

Once audio-visual integrators have determined which digital displays are most suitable for the

needs of employees and the building itself, the data collected from smart buildings will become

an integral part of the workplace environment. People can view the data on digital displays

throughout the office, which creates more interactive experiences for building occupants by
displaying wayfinding information, personalised messages, and social media feeds. As a result,

staff will be cognisant of what’s happening behind closed doors and have a more significant

amount of environmental awareness.

The role of digital signage and other cutting-edge Pro AV solutions in addressing environmental

issues will be also discussed at the Integrate Middle East through a keynote on ‘The Smarter
Buildings of the Future’. Industry expert Yasser Ahmed, Director of Digital Buildings and

Software, Schneider Electric, UAE, will discuss themes including next-gen Pro Av solutions,

efficient utilisation of IoT, data-driven Pro AV interfaces, and scalable Pro AV solutions for
smart buildings and designs and share his valuable insights on smart building and highlight the

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