Page 184 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:54 AM Integrate Middle East to discuss the impact of the latest technologies on the education and training sector | Web Release
Investors globally are recognising the potential of this market in the Middle East and Africa and by 2027, it is anticipated
that in the MENA, the sector will be worth AED 26 billion (USD 7 billion)[iii]. Regionwide, Egypt currently has the largest

share in growing EdTech ecosystems, with 1,500 Edtech companies, followed by the UAE and KSA.[iv]

Furthermore, the region is home to a budding start-up ecosystem that has been developing specific EdTech solutions that
use innovative technological advancements like blockchain, augmented reality (AR), virtual reality (VR), artificial

intelligence (AI), and robotics. The maturity of the UAE’s education industry will further support the implementation of
digitalisation in higher education, as the country’s government has been making tremendous efforts to promote technology in

schools, with numerous initiatives in place that foster a future-focused learning ecosystem that is one of the fastest growing
regionally.[v]

To support the EdTech community and promote its integration into the larger entertainment business as well as a number of

other vertical markets, Integrate Middle East will establish a special focus on the field of Pro AV systems. The full
spectrum of AV technology providers, including digital signage, displays, and solutions, are all available for visitors to
explore. With the Integrate Middle East Summit addressing important subject areas and advancing the future of education,

visitors can further get insightful information from industry specialists.

Further evolution in the education space, combining education and entertainment – edutainment – is gaining popularity as a
significant tool that is driving learner engagement. Gamification, real-time simulation, as well as AR and VR technologies,

have been incorporated to make learning enjoyable and interesting. These innovative solutions leverage media, games, toys,
and experiences and produce better educational outcomes as well as help in student retention.

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning Environments at the University of

Southern California will present a thematic talk on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital
Campus.’ He will explore the role of Pro AV technologies in facilitating a more interactive and immersive educational

experience, concentrating on integrating AR, blockchain, and the metaverse into learning space design.

These advanced technologies are also being utilised to develop and train in-house talents. Companies are currently
embracing interactive technologies that heighten employee engagement, with solutions such as machine learning, VR/AR
equipment, and artificial intelligence, being utilised across enterprises. With the e-learning market quickly expanding in the

MEA region, it is anticipated that learning processes in this region will further be modernised. Another reason for the
expansion of the e-learning market is organisations being pushed to launch creative learning initiatives to enhance employee

skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform for all Pro AV and media
industry thought leaders to contribute to the growth of the entertainment sector and several vertical markets in the UAE.

Co-located with CABSAT, the region’s foremost media, entertainment, and satellite communications show, Integrate Middle
East builds on synergies to create a unique and highly anticipated business platform for the Pro AV and system integration

industry to benefit from.

https://web-release.com/integrate-middle-east-to-discuss-the-impact-of-the-latest-technologies-on-the-education-and-training-sector/ 2/3