Page 181 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:54 AM Integrate Middle East to highlight latest technologies in education and training sector
The global EdTech market is projected to reach US$333.327 billion in the next four years,

according to the “EdTech & Smart Classroom Market Intelligence Report - Global Forecast

to 2027” released by MarketResearch.com. Factors driving this include an increasing

number of schools choosing digital educational tools and resources over physical ones, as

they improve student outcomes and enable more personalised learning, according to
market intelligence provider ISC Research.

Investors globally are recognising the potential of this market in the Middle East and Africa,

and by 2027, it is anticipated that in the MENA, the sector will be worth AED26 billion ($7

billion). Regionwide, Egypt currently has the largest share in growing EdTech ecosystems,

with 1,500 Edtech companies, followed by the UAE and the Kingdom of Saudi Arabia.

Furthermore, the region is home to a budding start-up ecosystem that has been developing

specific EdTech solutions that use innovative technological advancements like blockchain,
augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and robotics. The

maturity of the UAE’s education industry will further support the implementation of

digitalisation in higher education. The country’s government has been making tremendous

efforts to promote technology in schools, with numerous initiatives that foster a future-

focused learning ecosystem that is one of the fastest growing regionally.

Integrate Middle East will establish a special focus on Pro AV systems to support the

EdTech community and promote its integration into the larger entertainment business and

several other vertical markets. The full spectrum of AV technology providers, including
digital signage, displays, and solutions, are all available for visitors to explore. With the

Integrate Middle East Summit addressing critical subject areas and advancing the future of

education, visitors can further get insightful information from industry specialists.

Further evolution in education, combining education and entertainment – edutainment – is

gaining popularity as a significant tool driving learner engagement. Gamification, real-time

simulation, and AR and VR technologies have been incorporated to make learning

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