Page 169 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:52 AM Integrate Middle East to discuss impact of the latest technologies on the education and training sector
get insightful information from industry specialists.
Further evolution in education, combining education and entertainment – edutainment – is gaining popularity as a
significant tool driving learner engagement. Gamification, real-time simulation, and AR and VR technologies have been
incorporated to make learning enjoyable and interesting. These innovative solutions leverage media, games, toys, and
experiences and produce better educational outcomes and help in student retention.
EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning Environments at the University of
Southern California, will present a thematic talk on “Hybrid Learning – Lessons from Building an Award-Winning Digital
Campus”. In addition, he will explore the role of Pro AV technologies in facilitating a more interactive and immersive
educational experience, concentrating on integrating AR, blockchain, and the metaverse into learning space design.
These advanced technologies are also being utilised to develop and train in-house talents. Companies are embracing
interactive technologies that heighten employee engagement, with solutions such as machine learning, VR/AR equipment,
and artificial intelligence being utilised across enterprises. With the e-learning market quickly expanding in the Middle
East and Africa region, it is anticipated that learning processes in this region will further be modernised. Another reason
for expanding the e-learning market is organisations being pushed to launch creative learning initiatives to enhance
employee skill sets.
As part of this, the debut edition of Integrate Middle East is set to provide the only platform for all Pro AV and media
industry thought leaders to contribute to the growth of the entertainment sector and several vertical markets in the UAE.
Co-located with CABSAT, the region’s foremost media, entertainment, and satellite communications show, Integrate
Middle East builds on synergies to create a unique and highly anticipated business platform for the Pro AV and system
integration industry to benefit from.

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