Page 270 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Integrate Middle East 2023 to congregate Pro AV Industry
pioneers to spotlight key market trends

• Market reports indicate growth of Pro AV market at a CAGR of 7.9 per cent between

2022 and 2027.

• Industry thought leaders to highlight key topics including smart buildings, drive for
sustainability, metaverse, phygital stores with XR and content-driven 3D advertising.

Dubai, Unites Arab Emirates, March 8, 2023: The debut edition of Integrate Middle East 2023 is set to provide
the only platform for all professional audio-visual (Pro AV) and media industry thought leaders to contribute to
the growth of the entertainment sector and several vertical markets in the UAE. Co-located with CABSAT, the
long-running trade event for the media technology sector, the exhibition will spotlight the latest Pro AV
technologies through demonstrations, educational sessions and discussion as well as inspire the professional
community to adopt new trends in the sector.

Integrate Middle East 2023 is scheduled to be held from May 16 to 18, 2023 at the Dubai World
Trade Centre. The event will gather industry thought leaders including Adrian Cotterill, Editor-in-
Chief, DailyDOOH; Ravi Rao, Founding Partner & CEO, TurboStart; Keith Nielsen, Founder of
Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, President of Collabtech;
Michael Panagiotakis, Event Director of Viola; Ralph Bejjani, Head of Production Calyx; and Elie
Honain, CEO of Questamong other experts, who will share their insights on emerging trends and
major issues prevalent in the sector.

According to a recent market report, *the Pro AV market is expected to grow at a CAGR of 7.9 per cent between
2022 and 2027, with the market size in the region, including Middle East and Africa region, estimated to increase
by USD 113.26 billion. Additionally, **Data Bridge Industry Research's report indicates that by 2029, the Middle
East and Africa’s virtual reality market would be worth USD 33.29 billion, growing at a CAGR of 43.7 per cent.
***Data Bridge Market Research’s analysis on the Middle East and Africa smart home industry, presented a
valuation of USD 6.40 billion in 2021 and is projected to reach USD 31.64 billion by 2029, growing at a CAGR of
16.80 per cent over the period. In this light, the summit’s agenda will highlight key topics including business-

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