Page 271 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

critical digital signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events, new
revenue streams unlocked by AV technologies and more.

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and
technology is an instrument for implementing bold and innovative ideas. We are highly optimistic
that the inaugural edition of Integrate Middle East 2023 summit will present a range of novel
opportunities to the AV and media technology community for long-term growth and development.
Being involved in the development of Virtual Production in the United Arab Emirates, I look
forward to sharing insightful information on the industry’s potential for growth in the region.”

Riju George, Group Director, Exhibitions, from organisers DWTC said: "We are delighted to
host this regional platform in the UAE that will boost the Pro AV community with insights from
industry thought leaders. Since the event is taking place in conjunction with CABSAT, we believe
that it will further present significant opportunities for Pro AV tech leaders and integrated solution
buyers to explore the market's growth potential and promote the professional use of technology to
enhance spaces and experiences across all vertical markets."

Through this debut edition, Integrate Middle East will create a unique platform for technology
leaders and integrated solution buyers from the intersecting worlds of education, media,
entertainment, hospitality, retail and communication to help them leverage the vast potential of the
evolving entertainment sector and other vertical markets.

Visitors at the event can explore products and solutions for digital signage, command and control rooms, live
events and smart buildings from Pro AV technology providers across the globe. Integrate Middle East 2023 is
anticipated to boost the region’s Pro AV technology sector with the help of innovative solutions from global
leaders and offer insights on best practices and market trends.

http://www.cnegypt.com/2023/03/integrate-middle-east-2023-to.html