Page 272 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

3/9/23, 1:57 PM Integrate to congregate Pro AV Industry pioneers

Integrate to congregate
Pro AV Industry

pioneers
DUBAI, 2 hours, 12 minutes ago

The debut Integrate Middle
East 2023 is to provide a
platform for professional
audio-visual (Pro AV) and
media industry thought
leaders to contribute to the
growth of the entertainment
sector and several vertical
markets in the UAE.

Co-located with CABSAT, the
long-running trade event for
the media technology sector,
the exhibition will spotlight the
latest Pro AV technologies Audio-visual products on display
through demonstrations,
educational sessions and discussion as well as inspire the professional community to adopt new
trends in the sector.

Integrate Middle East 2023 is scheduled to be held from May 16 to 18, 2023 at the Dubai World
Trade Centre. The event will gather industry thought leaders including Adrian Cotterill, Editor-in-
Chief, DailyDOOH; Ravi Rao, Founding Partner & CEO, TurboStart; Keith Nielsen, Founder of
Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, President of Collabtech;
Michael Panagiotakis, Event Director of Viola; Ralph Bejjani, Head of Production Calyx; and Elie
Honain, CEO of Questamong other experts, who will share their insights on emerging trends and
major issues prevalent in the sector.

Market growth
According to a recent market report, the Pro AV market is expected to grow at a CAGR of 7.9%
between 2022 and 2027, with the market size in the region, including Middle East and Africa
region, estimated to increase by $113.26 billion. Additionally, Data Bridge Industry Research's
report indicates that by 2029, the Middle East and Africa’s virtual reality market would be worth
$33.29 billion, growing at a CAGR of 43.7%.

Data Bridge Market Research’s analysis on the Middle East and Africa smart home industry,
presented a valuation of $6.40 billion in 2021 and is projected to reach $31.64 billion by 2029,
growing at a CAGR of 16.80% over the period. In this light, the summit’s agenda will highlight
key topics including business-critical digital signage, phygital stores with XR, content-driven 3D
advertising, remote delivery of events, new revenue streams unlocked by AV technologies and
more.

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and
technology is an instrument for implementing bold and innovative ideas. We are highly optimistic
that the inaugural edition of Integrate Middle East 2023 summit will present a range of novel

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