Page 583 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:28 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’
training centre is a big part of our people’s lives. It’s not just about working hard on the
pitches, but also working in our office spaces, learning, relaxing and spending time with

teammates, colleagues and their families. We are building a winning team and a winning

culture; attention to detail is very important and it’s crucial that our people have the right
conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish

robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies
this ethos. From securing the naming rights at The WM club to becoming a Principal

Partner and renaming the club’s training ground as “Sobha Realty Training Centre”,
highlights the evolution of our collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes

beyond sponsorship. This collaboration represents our commitment to quality, expansion
and innovation, not just in the US and the UK, but on an international scale. Our global

targets complement Arsenal’s remarkable legacy and together we aim to explore new
horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend

our partnership with Arsenal to new heights by securing this landmark naming rights under
which the club’s training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in

both real estate and sports, as it paves new paths of development for both Sobha Realty
and Arsenal. As the first-ever naming rights partner of Arsenal’s training ground, we seek

to leverage our extensive experience in the field of real estate development to create an

ideal environment for players and staff. The partnership exemplifies our robust
commercial strategy and efforts to establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury
developer securing naming rights to The WM Club – a premium match day hospitality suite

at Emirates Stadium – which has since been redesigned and is now known as ‘The WM

Club, Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates

Stadium and Meadow Park since the launch of the partnership, supporting the property

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