Page 586 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:28 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’
“Our new partnership shows the strength of our commercial proposition and our ability to grow
sustainably by developing commercial opportunities that can be invested back into our club.
There has never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said:

“This is a very exciting agreement that will help us develop the best possible environment for
our men’s and women’s players, coaches and support staff for years to come. Our training centre
is a big part of our people’s lives. It’s not just about working hard on the pitches, but also
working in our office spaces, learning, relaxing and spending time with teammates, colleagues
and their families. We are building a winning team and a winning culture; attention to detail is
very important and it’s crucial that our people have the right conditions to prepare well and
perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish
robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies this
ethos. From securing the naming rights at The WM club to becoming a Principal Partner and
renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the evolution
of our collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond
sponsorship. This collaboration represents our commitment to quality, expansion and innovation,
not just in the US and the UK, but on an international scale. Our global targets complement
Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our
partnership with Arsenal to new heights by securing this landmark naming rights under which
the club’s training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real
estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As
the first-ever naming rights partner of Arsenal’s training ground, we seek to leverage our
extensive experience in the field of real estate development to create an ideal environment for
players and staff. The partnership exemplifies our robust commercial strategy and efforts to
establish a stronger presence in international markets.”

Arsenal and Sobha Realty first came together in September 2023 with the luxury developer
securing naming rights to The WM Club – a premium match day hospitality suite at Emirates
Stadium – which has since been redesigned and is now known as ‘The WM Club, Presented by
Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates
Stadium and Meadow Park since the launch of the partnership, supporting the property
developer’s ambitions to grow their brand in the UK, United States and around the world.

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