Page 588 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/5/24, 8:29 AM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | UAE News …
The partnership will see Arsenal benefit from Sobha Realty’s
unrivalled expertise in property and real estate to explore the
development opportunities at the club’s training ground. This
supports the ambition to engineer excellence and to create the
best possible environment for the men’s and women’s players,
coaches, and staff.

The partnership will also help Sobha Realty bring its vision to
fruition of being a truly global real estate player to life, with
expansion plans in the UK and US in addition to helping the brand
Sobha become more recognisable amongst its target audiences
around the world.

Arsenal Chief Commercial Officer, Juliet Slot said:

“Sobha Realty is a dynamic business with big ambitions. We’re
excited to build on our partnership and tap into their extensive
knowledge in property development. Their unrivalled experience
will help us understand and explore the opportunities available to
us, ensuring we’re always moving forward with world-class
facilities for the future.

“Our exciting new deal is a strong sign of our commitment to
building mutually beneficial partnerships which support the
objectives of both Arsenal and our partner. This is a
groundbreaking agreement for both of us, with Sobha becoming
our first ever training ground naming rights partner, supporting
their global growth ambitions as they seek to establish a stronger
presence worldwide.

“Our new partnership shows the strength of our commercial
proposition and our ability to grow sustainably by developing
commercial opportunities that can be invested back into our club.
There has never been a better time to join us on our journey.”

Arsenal Sporting Director, Eduardo César Daud Gaspar said:

“This is a very exciting agreement that will help us develop the
best possible environment for our men’s and women’s players,
coaches and support staff for years to come. Our training centre is
a big part of our people’s lives. It’s not just about working hard on
the pitches, but also working in our office spaces, learning,
relaxing and spending time with teammates, colleagues and their
families. We are building a winning team and a winning culture;

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