Page 711 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in

property and real estate to explore the development opportunities at the club's training

ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly

global real estate player to life, with expansion plans in the UK and US in addition to

helping the brand Sobha become more recognisable amongst its target audiences

around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business

with big ambitions. We're excited to build on our partnership and tap into their extensive

knowledge in property development. Their unrivalled experience will help us understand

and explore the opportunities available to us, ensuring we're always moving forward
with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial

partnerships which support the objectives of both Arsenal and our partner. This is a

groundbreaking agreement for both of us, with Sobha becoming our first ever training

ground naming rights partner, supporting their global growth ambitions as they seek to
establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us

develop the best possible environment for our men's and women's players, coaches

and support staff for years to come. Our training centre is a big part of our people's

lives. It's not just about working hard on the pitches, but also working in our office
spaces, learning, relaxing and spending time with teammates, colleagues and their

families. We are building a winning team and a winning culture; attention to detail is very

important and it's crucial that our people have the right conditions to prepare well and

https://pr.gritdaily.com/article/Sobha-Realty-acquires-first-ever-naming-rights-renames-Arsenal-FC-
training-ground-to-Sobha-Realty-Training-Centre?storyId=65bf4aa22e244700084389cd