Page 715 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:52 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - KFOL
Arsenal and our partner. This is a groundbreaking agreement for both of

us, with Sobha becoming our first ever training ground naming rights

partner, supporting their global growth ambitions as they seek to

establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement

that will help us develop the best possible environment for our men's

and women's players, coaches and support staff for years to come. Our

training centre is a big part of our people's lives. It's not just about

working hard on the pitches, but also working in our office spaces,

learning, relaxing and spending time with teammates, colleagues and

their families. We are building a winning team and a winning culture;

attention to detail is very important and it's crucial that our people have

the right conditions to prepare well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we

aim to establish robust partnerships that transcend boundaries, and our

journey with Arsenal exemplifies this ethos. From securing the naming

rights at The WM club to becoming a Principal Partner and renaming the

club's training ground as "Sobha Realty Training Centre", highlights the

evolution of our collaborations and our commitment to fostering

excellence.

"Together, we seek to leave a lasting legacy and make a significant

impact that goes beyond sponsorship. This collaboration represents our

commitment to quality, expansion and innovation, not just in the US and

the UK, but on an international scale. Our global targets complement

Arsenal's remarkable legacy and together we aim to explore new

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