Page 714 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:52 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - KFOL
DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha

Realty have today announced a new long-term vision for their

partnership which will see the Dubai-based luxury real estate developer

becoming the club's first ever training ground naming rights partner,

and the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal

Partner of Arsenal and the official training kit sleeve partner for the

club's men's and women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled

expertise in property and real estate to explore the development

opportunities at the club's training ground.

The partnership will also help Sobha Realty bring its vision to fruition of

being a truly global real estate player to life, with expansion plans in the

UK and US in addition to helping the brand Sobha become more

recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a

dynamic business with big ambitions. We're excited to build on our

partnership and tap into their extensive knowledge in property

development. Their unrivalled experience will help us understand and

explore the opportunities available to us, ensuring we're always moving

forward with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building

mutually beneficial partnerships which support the objectives of both

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