Page 43 - MAJRA PR REPORT - AUGUST 2024

8/23/24, 3:32 PM Ma’an announces its latest social incubator cohort - My Startup World - Everything About the World of Startups!
thinking solutions addressing social priorities. Through this transformative programme, the Authority of Social
Contribution – Ma’an seeks to empower entrepreneurs and social startups with the tools, resources and support to
implement their ideas.”

“The programme enables entrepreneurs to grow their business while creating a sustainable impact on the social
sector economy and contribution to fostering knowledge sharing across the Abu Dhabi community.”

Dana Kamali, Chief Business Officer, at the National CSR Fund – MAJRA said: “We are pleased to support the latest
edition of the Social Incubator Program, which is closely aligned with MAJRA’s vision of supporting projects that
address national priorities in alignment with the UN SDG’s. This program aims to empower, recognize and accelerate
social enterprises that contribute to advancing sustainable development in the UAE.'”

Ramesh Jagannathan, Managing Director, startAD said: “Fifty percent of the world’s population lives in urban settings
now, and that number is expected to grow to 67% by 2050. Imagine the scale of how that would affect our societies.
Abu Dhabi has consistently demonstrated the vision, investment of resources, and commitment to nurture the most
cutting-edge and impactful innovation worldwide to build truly smart and sustainable cities that address the social
well-being of all residents.”

“startAD is proud to work closely with the Authority of Social Contribution – Ma’an, to power startups with tangible
growth opportunities to enter and grow in the UAE market through pilot projects with leading industry players.”

This joint initiative solidifies our commitment to further strengthen collaborations between companies and attracting
more entrepreneurs to join us in building paths towards a more sustainable and innovative society.

The teams selected will benefit from a range of tailored opportunities that will help them shape the future of their
start-up, including funding based on milestone achievements. Other assets include empowering workshops and
training geared to help them understand how to scale their business, expert mentorship and coaching. They will also
have direct access to network with private and government partners, establishing connections with potential local
and global investors. Other benefits include workspaces, tech discounts, masterclasses, endorsements for the UAE
golden visa, post-programme support, and more.

For more information about this cohort of the Ma’an Social Incubator programme,
visit: https://maan.gov.ae/en/accelerate-your-impact/incubation/

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