Page 45 - MAJRA PR REPORT - AUGUST 2024

To support the latest Social Incubator cohorts, Majra – the National CSR Fund – has certified the
programme with the 'Verified Sustainable Impact Project Stamp.' This recognition underscores the
project's alignment with the UAE’s national priorities and the UN Sustainable Development Goals.
Salma Gharama, Social Entrepreneurship Division Director - Ma’an, stated, "Ma’an Social Incubator
is designed to support the next generation of entrepreneurs and amplify forward-thinking solutions
addressing social priorities. Through this transformative programme, the Authority of Social
Contribution – Ma’an seeks to empower entrepreneurs and social startups with the tools, resources
and support to implement their ideas."

Empowering Entrepreneurs for Sustainable Impact
Dana Kamali, Chief Business Officer at the National CSR Fund – MAJRA, expressed support for the
programme: "We are pleased to support the latest edition of the Social Incubator Programme,
which is closely aligned with MAJRA’s vision of supporting projects that address national priorities
in alignment with the UN SDG’s. This programme aims to empower, recognise and accelerate social
enterprises that contribute to advancing sustainable development in the UAE."
Ramesh Jagannathan, Managing Director at startAD, highlighted Abu Dhabi's commitment: "Fifty
percent of the world’s population lives in urban settings now, and that number is expected to grow
to 67% by 2050. Imagine the scale of how that would affect our societies. Abu Dhabi has
consistently demonstrated the vision, investment of resources, and commitment to nurture the
most cutting-edge and impactful innovation worldwide to build truly smart and sustainable cities
that address the social well-being of all residents."

Tangible Growth Opportunities for Startups

The selected teams will benefit from tailored opportunities including funding based on milestone
achievements. They will also receive empowering workshops and training geared towards scaling
their business. Expert mentorship and coaching will be provided alongside direct access to network
with private and government partners.

Additional benefits include workspaces, tech discounts, masterclasses, endorsements for UAE
golden visas, post-programme support, and more. These resources aim to help startups shape their
future effectively.

startAD is proud to collaborate with Ma’an in powering startups with tangible growth opportunities
through pilot projects with leading industry players. This partnership aims at enabling startups to
enter and grow within the UAE market effectively.

The Ma’an Social Incubator supports developing a vibrant network of social enterprises driving
innovation in Abu Dhabi. It brings best practices to solve social challenges while empowering
startups to develop impactful solutions or services.

https://www.onearabia.me/local/maan-social-incubator-entrepreneurship-social-impact-011-
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