Page 63 - KFED PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:44 AM Khalifa Fund for Enterprise Development Unveils Fresh Brand Identity
economy by providing unique products and services. Through this rebranding effort, KFED aims to expand its reach and
engagement with both emerging entrepreneurs and established businesses, reinforcing its stance as a cornerstone of the

entrepreneurial ecosystem in Abu Dhabi.

The updated brand design represents more than just a visual overhaul; it symbolizes a renewed commitment to fostering an

entrepreneurial spirit that is deeply embedded in the culture of the UAE. The KFED seeks to be recognized not only as a
funding body but as a comprehensive support system for entrepreneurs, offering a wide array of resources ranging from
financial assistance to mentorship programs and beyond. In this regard, KFED’s rebranding is a critical element of its strategic

vision to empower individuals and organizations alike in navigating the complexities of the modern business environment.

Furthermore, KFED’s emphasis on sustainability aligns with global trends that increasingly favor environmentally conscious

practices. As businesses worldwide seek to integrate sustainability into their operations, the KFED’s initiatives may serve as a
template for how regional entities can adapt to and thrive in a changing economic climate. This focus on sustainability is not

merely an operational necessity but also a reflection of a broader societal commitment to future generations, as highlighted in
the UAE’s various environmental initiatives and policies.

As the KFED embarks on this rebranding journey, it stands at the forefront of a burgeoning entrepreneurial landscape
characterized by innovation and resilience. By aligning itself closely with national priorities and global trends, the Fund is

positioned to facilitate meaningful contributions to Abu Dhabi’s economy. The successful implementation of this strategy will
likely result in a more vibrant, diversified economy that embraces new technologies and sustainable practices.

In summary, the Khalifa Fund for Enterprise Development’s new brand identity not only reflects its commitment to nurturing
entrepreneurship but also positions it as a pivotal player in Abu Dhabi’s ongoing economic transformation. By investing in its

identity, the KFED is poised to enhance its influence within the business community and contribute to a more robust and
sustainable economic framework that benefits all stakeholders involved.

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