Page 66 - KFED PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:45 AM Khalifa Fund Launches New Brand to Boost Innovation and Entrepreneurship
Building a Distinguished Entrepreneurial Ecosystem
KFED’s vision extends beyond financial support. The organization seeks to cultivate a distinguished entrepreneurial
ecosystem where ideas can grow into successful businesses. By offering mentorship, training, and networking
opportunities, KFED helps entrepreneurs develop their skills, expand their networks, and access new markets.

The new brand identity is a reflection of this comprehensive approach. It signals that KFED is committed to not just
funding businesses, but also guiding them on their journey towards long-term success.

Connecting With a Wider Audience

With the refreshed identity, KFED is poised to connect with a broader audience within Abu Dhabi and across the
UAE. The updated brand communicates the organization’s values and its mission to empower entrepreneurs. It also
reinforces KFED’s position as a trusted partner for SMEs, startups, and innovators looking to contribute to the
knowledge-based economy.

By reaching more people in the business community, KFED aims to inspire a new generation of entrepreneurs,
encourage innovation, and promote sustainable growth in Abu Dhabi.
The unveiling of the new brand identity by the Khalifa Fund for Enterprise Development marks an important step in
the organization’s journey. It highlights KFED’s dedication to innovation, resilience, and impactful
entrepreneurship.

By aligning with the UAE’s national priorities, supporting SMEs, promoting digital transformation, and fostering a
sustainable business ecosystem, KFED continues to play a vital role in Abu Dhabi’s economic growth. The refreshed
brand is not only a visual update but a statement of KFED’s ongoing commitment to creating a thriving
entrepreneurial environment that benefits the city, the region, and the wider UAE economy.
With this new identity, KFED is well-positioned to strengthen its role as a leading facilitator of entrepreneurship,
support emerging businesses, and contribute meaningfully to Abu Dhabi’s vision of a smart, diversified, and
sustainable economy.

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