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9/1/25, 11:47 AM Khalifa Fund for Enterprise Development reveals new brand identity - Middle East News 247

Khalifa Fund for Enterprise Development reveals new

brand identity

By PR News Desk 29/08/2025

The Khalifa Fund for Enterprise Development (KFED) has unveiled a new brand identity underscoring its
commitment to innovation, resilience, and impact.

The new brand identity reflects KFED’s alignment with the UAE’s national priorities, focusing on
innovation, digital transformation, and sustainability. It highlights KFED’s growing role in achieving the
objectives of the Falcon Economy, through a sustainable operating model and diversified financial

solutions, accelerating Abu Dhabi’s transformation into a smart, diversified, and sustainable economy.

Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development (KFED) said: “As

a leading facilitator of entrepreneurship in the region, we at KFED seek to exemplify our attributes
including resilience and passion for innovation in our brand identity. The new design reflects this vision

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