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9/1/25, 11:47 AM Khalifa Fund for Enterprise Development reveals new brand identity | Web Release
BUSINESS AND ECONO…
Khalifa Fund For Enterprise Development Reveals New Brand
Identity
By Editor_wr Last updated Aug 31, 2025
The Khalifa Fund for Enterprise Development (KFED) has unveiled a new brand identity underscoring its commitment
to innovation, resilience, and impact.
The new brand identity reflects KFED’s alignment with the UAE’s national priorities, focusing on innovation, digital
transformation, and sustainability. It highlights KFED’s growing role in achieving the objectives of the Falcon
Economy, through a sustainable operating model and diversified financial solutions, accelerating Abu Dhabi’s
transformation into a smart, diversified, and sustainable economy.
Her Excellency Mouza Obaid Al?Nasri, CEO of Khalifa Fund for Enterprise Development (KFED) said: “As a leading
facilitator of entrepreneurship in the region, we at KFED seek to exemplify our attributes including resilience and
passion for innovation in our brand identity. The new design reflects this vision and reinforces our steadfast dedication
to supporting Abu Dhabi’s national priorities and strategic objectives, while cultivating a distinguished entrepreneurial
ecosystem. We are confident that this refreshed identity will further elevate the KFED’s standing and contribute to its
long-term success.”
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