Page 72 - KFED PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:47 AM Khalifa Fund For Enterprise Development Reveals New Brand Identity

Khalifa Fund For Enterprise Development

Reveals New Brand Identity

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2025-08-29 07:30:16

(MENAFN- Mid-East Info) Abu Dhabi,August 2025: The Khalifa Fund for
Enterprise Development (KFED) has unveiled a new brand identity underscoring

its commitment to innovation, resilience, and impact.

The new brand identity reflects KFED's alignment with the UAE's national
priorities, focusing on innovation, digital transformation, and sustainability. It

highlights KFED's growing role in achieving the objectives of the Falcon Economy,
through a sustainable operating model and diversified financial solutions,
accelerating Abu Dhabi's transformation into a smart, diversified, and sustainable
economy.

Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise
Development KFED said: “As a leading facilitator of entrepreneurship in the
region, we at KFED seek to exemplify our attributes including resilience and
passion for innovation in our brand identity. The new design reflects this vision
and reinforces our steadfast dedication to supporting Abu Dhabi's national
priorities and strategic objectives, while cultivating a distinguished entrepreneurial
ecosystem. We are confident that this refreshed identity will further elevate the

KFED's standing and contribute to its long-term success.”

The Khalifa Fund for Enterprise Development proactively works to create an
ecosystem that provides emerging entrepreneurs, and small and medium-sized

enterprises (SMEs) with the resources necessary for sustainable progress. With
its updated brand, KFED is prepared to connect with a wider audience in the
business community and further cement its position as a key entity in the
knowledge-based economic landscape.

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