Page 44 - MOS PR REPORT - JUNE 2025

6/26/25, 9:16 AM Ministry of Sports holds its first of the ‘Customer Councils' of 2025 to enhance sports services in line with customers' expectations

Ministry of Sports holds its first of the ‘Customer Councils' of 2025 to

enhance sports services in line with customers' expectations

United Arab Emirates, Wednesday, 25 June 2025- The Ministry of Sports held its first of the “Customer Councils” of 2025, under the
Zero Bureaucracy Program. This reflects the Ministry’s commitment to improving government services and boosting operational
efficiency across the sports sector.
The session was attended by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and H.E. Ghanim Mubarak El-Hajeri,
Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports federations. The Council reflected
the Ministry of Sport’s dedication to strengthening partnerships with relevant entities within the national sports ecosystem and
supporting government directives to prioritise customers while designing and developing services. This aligns with the objectives of the
‘We the UAE 2031’ vision, which aims to position the UAE as one of the world’s most efficient and leading governments.

H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasized that organizing the first Customer Council for 2025 reflects the
Ministry’s commitment to involving customers in the development of sports services. He stated: 'At the Ministry of Sports, we operate
according to a participatory approach based on innovation, integration, and flexibility. We believe that true development begins with the
customer, who is best positioned to identify challenges and propose practical solutions based on their daily experience. In this context,

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