Page 39 - MOS PR REPORT - JUNE 2025

6/26/25, 9:14 AM Ministry of Sports Launches Customer Council to Drive Efficiency and Digital Transformation
he stated, stressing the importance of practical input from those on the ground.

The Minister also unveiled Sportifai, a new digital transformation platform designed to streamline processes and unify

the country’s sports ecosystem through artificial intelligence and data-driven technologies.

Following the session, service development teams began reviewing proposals from federation representatives, with
several being prioritised for immediate implementation. The Councils are part of a broader strategy to simplify

procedures, improve transparency, and align with the UAE’s “We the UAE 2031” vision for global leadership in public
service delivery.

News Source: Emirates News Agency

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