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6/26/25, 9:14 AM Ministry of Sports holds its first of the ‘Customer Councils’ of 2025

Ministry of Sports' first Customer Council of 2025 participants. Image Courtesy: UAE Ministry of Sports

SPORTS
Ministry of Sports holds its first of the ‘Customer Councils’ of 2025

To enhance sports services in line with customers’ expectations
Press Release

June 25, 2025

United Arab Emirates - The Ministry of Sports held its first of the “Customer Councils” of 2025, under the Zero Bureaucracy
Program. This reflects the Ministry’s commitment to improving government services and boosting operational efficiency across the
sports sector.

The session was attended by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and H.E. Ghanim Mubarak El-Hajeri,
Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports federations. The Council
reflected the Ministry of Sport’s dedication to strengthening partnerships with relevant entities within the national sports ecosystem
and supporting government directives to prioritise customers while designing and developing services. This aligns with the
objectives of the ‘We the UAE 2031’ vision, which aims to position the UAE as one of the world’s most efficient and leading
governments.

H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasized that organizing the first Customer Council for 2025 reflects the
Ministry’s commitment to involving customers in the development of sports services. He stated: "At the Ministry of Sports, we
operate according to a participatory approach based on innovation, integration, and flexibility. We believe that true development
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