Page 54 - MOS PR REPORT - JUNE 2025

6/26/25, 9:17 AM Ministry of Sports holds its first of the ‘Customer Councils’ of 2025 to enhance sports services in line with customers’ expectations - …

Ministry of Sports holds its first of the ‘Customer Councils’ of

2025 to enhance sports services in line with customers’

expectations

By PR News Desk 25/06/2025

The Ministry of Sports held its first of the “Customer Councils” of 2025, under the Zero Bureaucracy Program. This reflects the
Ministry’s commitment to improving government services and boosting operational efficiency across the sports sector.

The session was attended by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and H.E. Ghanim Mubarak El-Hajeri,
Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports federations. The Council
reflected the Ministry of Sport’s dedication to strengthening partnerships with relevant entities within the national sports ecosystem
and supporting government directives to prioritise customers while designing and developing services. This aligns with the
objectives of the ‘We the UAE 2031’ vision, which aims to position the UAE as one of the world’s most efficient and leading
governments.

H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasized that organizing the first Customer Council for 2025 reflects
the Ministry’s commitment to involving customers in the development of sports services. He stated: “At the Ministry of Sports, we
operate according to a participatory approach based on innovation, integration, and flexibility. We believe that true development
begins with the customer, who is best positioned to identify challenges and propose practical solutions based on their daily
experience. In this context, Customer Councils serve as a key tool for direct engagement, identifying areas for improvement, and

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