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for implementation to support operational excellence and raise service quality across all areas.
This reflects a commitment to transparency and flexibility in service delivery.

The ministry has launched 'Sportifai,' a digital transformation platform aimed at digitising processes
and accelerating their completion. This platform facilitates access to services by providing data to
all sports entities in the country within a unified ecosystem. It uses advanced technologies like
artificial intelligence and precise data analytics.

This integration of direct engagement through Customer Councils and digital transformation aims
to offer a seamless experience for users while enhancing service efficiency. The goal is to support
the future of Emirati sports by providing equitable and flexible services that meet customer
expectations.

Commitment to Global Leadership

The Ministry's efforts align with the objectives of "We the UAE 2031" vision, which seeks to position
the UAE as one of the world's most efficient governments. By reducing administrative burdens and
simplifying procedures through initiatives like Customer Councils, the ministry contributes to this
vision.

These initiatives reflect a broader strategy to improve government service delivery by engaging
directly with customers and leveraging technology. The focus remains on achieving global
leadership in delivering services that not only meet but exceed customer expectations.

https://www.onearabia.me/local/ministry-of-sports-first-customer-councils-2025-011-
114213.html