Page 57 - MOS PR REPORT - JUNE 2025

Ministry Of Sports Initiates First Customer Councils For 2025 To Enhance Service Delivery

By OneArabia

Published: Wednesday, June 25, 2025, 14:07 [GST]
The Ministry of Sports has initiated its first "Customer Councils" meeting for 2025, under the Zero
Bureaucracy Programme. This initiative underscores the ministry's dedication to enhancing
government services and operational efficiency in the sports sector. Dr. Ahmad Belhoul Al Falasi,
Minister of Sports, and Ghanim Mubarak El-Hajeri, Undersecretary of the Ministry of Sports,
attended alongside over 40 representatives from national sports federations.

Dr. Al Falasi highlighted that the inaugural Customer Council for 2025 demonstrates the ministry's
commitment to involving customers in developing sports services. He stated, "At the Ministry of
Sports, we operate according to a participatory approach based on innovation, integration, and
flexibility. We believe that true development begins with the customer, who is best positioned to
identify challenges and propose practical solutions based on their daily experience."

The 'Customer Councils' initiative is one of several innovative tools designed to improve
communication with stakeholders. It offers an open platform for exchanging ideas, addressing
challenges, and identifying opportunities for development. The councils aim to enhance user
experiences by streamlining procedures and expanding access to efficient sports services
supported by technology.

Following the council meeting, dedicated teams within the Ministry of Sports began reviewing
proposals and feedback from federation representatives. These suggestions are being prioritised

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