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2/28/23, 2:23 PM Workshop focuses on how turning halal will aid Brazil firms
INDUSTRIAL NEWS
Workshop focuses on how turning halal will aid Brazil firms
Feb 27, 2023 4:43 PM
A workshop held on the sidelines of the recent Gulfood in Dubai shed light on the added value that halal certification brings
to Brazilian companies enabling them to penetrate the markets of Islamic countries....
A workshop held on the sidelines of the recent Gulfood in Dubai shed light on the added value that halal certification brings
to Brazilian companies, enabling them to penetrate the markets of Islamic countries.
It also highlighted the market’s significance in the international business landscape. Furthermore, the workshop, organised
by the Arab-Brazilian Chamber of Commerce (ABCC) together with the Brazilian Trade and Investment Promotion Agency
(ApexBrasil), also provided an ideal opportunity for companies to learn more about the halal market and its requirements
for gaining the certification, through several lectures.
The global market for halal products is expanding due to the growing Muslim population and economies. This, along with
the trust in halal-certified products is creating more innovative opportunities in the market. The workshop covered this
topic along with how the certification verifies a product is suitable for consumption, and raised awareness about the value
this accreditation brings for businesses across various industries.
Brazilian food exporters
The workshop titled ‘How Halal Will Boost the Internationalisation of Your Brand?’ brought together over 40 Brazilian food
exporting companies, which was led by a group of professionally qualified, international Halal certifiers.
Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the elements that contribute to
the growth of the sector.
One of these factors is the growing Muslim populace, which is expected to increase in the coming years in the Gulf
Cooperation Council (GCC). Another factor is the economic growth of Muslim-majority countries, which is expanding at
a faster rate than the global average.
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