Page 42 - ABCC - Workshop & Networking event 2023

2/28/23, 2:23 PM Workshop focuses on how turning halal will aid Brazil firms
Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance of expanding the reach of halal in
Brazil outside beef and poultry, two products in which Brazil is already the world's top producer and exporter. Paula
Soares, Manager of ApexBrasil's Agribusiness spoke at the event’s opening, and Rafael Solimeo, Head of the ABCC
International Office in Dubai, gave the closing remarks for the event.

High potential

Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS) stated that there are several possibilities in the
halal industry. “The halal industry is a high-potential avenue. Therefore, it is imperative to bring producers and traders
together to explore opportunities in the sector and build meaningful relationships as well as strategies that accelerate
growth in the industry.”

Safi emphasised the significance of the Halal do Brasil initiative, which focuses mainly on assist Brazilian companies to

enter the halal market. “We believe that the Halal do Brasil project holds paramount significance since the halal market is
expected to expand and continue to thrive. Through this project, we will continue our mission to assisting more Brazilian
goods to enter the halal market as well as help companies receive the certification,” he added.

Tarras highlighted the importance of halal goods in both industry and retail. “Through halal, the complete productive chain
expands and progresses. Even in nations that are new to the industry, for instance like the United States, the halal business
is becoming more significant and witnessing an upward trend,” he added.

Alan Oliveira, Founder of the Pantanal Trading stated that the workshop enabled attendees to understand the significance

of the halal market. “In Brazil, we produce products such as cosmetics, coffee, fruits etc. This workshop has enabled us
to learn about the halal system and we intend to incorporate those in our processes.”-- TradeArabia News Service

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