Page 43 - ABCC - Workshop & Networking event 2023

2/28/23, 2:23 PM Workshop focuses on how turning halal will aid Brazil firms

Workshop focuses on how turning halal
will aid Brazil firms
DUBAI, 20 hours, 31 minutes ago
A workshop held on the sidelines of the recent
Gulfood in Dubai shed light on the added value
that halal certification brings to Brazilian
companies, enabling them to penetrate the
markets of Islamic countries.

It also highlighted the market’s significance in the
international business landscape. Furthermore,
the workshop, organised by the Arab-Brazilian
Chamber of Commerce (ABCC) together with the
Brazilian Trade and Investment Promotion Agency
(ApexBrasil), also provided an ideal opportunity
for companies to learn more about the halal
market and its requirements for gaining the
certification, through several lectures.
The workshop in progress
The global market for halal products is expanding
due to the growing Muslim population and economies. This, along with the trust in halal-certified products is
creating more innovative opportunities in the market. The workshop covered this topic along with how the
certification verifies a product is suitable for consumption, and raised awareness about the value this accreditation
brings for businesses across various industries.

Brazilian food exporters
The workshop titled ‘How Halal Will Boost the Internationalisation of Your Brand?’ brought together over 40 Brazilian
food exporting companies, which was led by a group of professionally qualified, international Halal certifiers.

Furthermore, the ABCC also aimed to detail the operations of the halal system and identified the elements that
contribute to the growth of the sector.

One of these factors is the growing Muslim populace, which is expected to increase in the coming years in the Gulf
Cooperation Council (GCC). Another factor is the economic growth of Muslim-majority countries, which is expanding
at a faster rate than the global average.

Tamer Mansour, Secretary General and CEO of the ABCC highlighted the importance of expanding the reach of
halal in Brazil outside beef and poultry, two products in which Brazil is already the world's top producer and
exporter. Paula Soares, Manager of ApexBrasil's Agribusiness spoke at the event’s opening, and Rafael Solimeo,
Head of the ABCC International Office in Dubai, gave the closing remarks for the event.

High potential
Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS) stated that there are several possibilities
in the halal industry. “The halal industry is a high-potential avenue. Therefore, it is imperative to bring producers
and traders together to explore opportunities in the sector and build meaningful relationships as well as strategies
that accelerate growth in the industry.”

Safi emphasised the significance of the Halal do Brasil initiative, which focuses mainly on assist Brazilian companies
to enter the halal market. “We believe that the Halal do Brasil project holds paramount significance since the halal
market is expected to expand and continue to thrive. Through this project, we will continue our mission to assisting
more Brazilian goods to enter the halal market as well as help companies receive the certification,” he added.

Tarras highlighted the importance of halal goods in both industry and retail. “Through halal, the complete
productive chain expands and progresses. Even in nations that are new to the industry, for instance like the United
States, the halal business is becoming more significant and witnessing an upward trend,” he added.

Alan Oliveira, Founder of the Pantanal Trading stated that the workshop enabled attendees to understand the
significance of the halal market. “In Brazil, we produce products such as cosmetics, coffee, fruits etc. This workshop

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