Page 192 - MBRF ENGLISH PR REPORT - November 2024

11/21/24, 11:26 AM Latest News
large influx of investments in this field, facilitating access to information and providing more opportunities for
advanced investments.

He predicted that AI would constitute about 90% of global digital content by 2030, while warning about the
potential dangers of deepfakes and the social confusion they might create, making it difficult to differentiate

between truth and falsehood. He also emphasized that the concept of truth in the AI era is changing radically,
highlighting the importance of verifying the authenticity of the content viewed on screens before accepting it

as fact.
Another session titled ‘The Power of Resilience’ tapped on the ideal way to build the resilient mindset needed

to achieve superior performance in life and work. Tom Otton, Founder of Create, Ultra-Endurance Athlete,
spoke about his journey with cancer during this session, explaining that the shock of his diagnosis with the
disease was a turning point in his life. He added that as he recovered physically, he realized that the biggest

change was on the psychological level. Otton shared valuable insights on cultivating a flexible mindset to
excel in both personal and professional life. Drawing from personal experiences, the speaker explored

strategies to adapt to change, embrace challenges, and achieve superior performance.
The session ‘AI Tips and Tricks for the Everyday Life’, was presented by Rawa Al Jallad, content creator and
influencer. She shared practical insights on how to incorporate AI into daily life, covering applications in

education, sports, and health. She also provided valuable tips on optimizing AI tools to solve everyday
problems.

Al Jallad reviewed the seekall.ai search tool, an advanced solution that helps organize online search and
analysis processes, contributing to automating the collection of information and data available in an effective

and seamless way. She also introduced the writing tool ‘Diffchevher,’ which plays a significant role in
processing texts and data and handling written content. She explained that these tools not only save time but

also improve the quality of life by enhancing the accuracy of analysis and organizing information, ultimately
increasing individual productivity.
The session ‘Identifying and Executing your First AI Project’, featuring Donald Farmer, Principal of TreeHive

Strategy, included a comprehensive overview of the basics needed to start AI projects. He discussed how to
transform ideas into executable projects using AI technologies, stressing the importance of good planning,

setting clear goals, and effectively utilizing available resources to achieve success. Farmer also highlighted
the tools and methodologies that facilitate the development of innovative solutions in this field, making AI

more accessible and applicable for beginners and entrepreneurs.
During the session titled ‘Beyond the Lens: AI-Driven Innovations in Filmmaking’, Karim Saad, a virtual reality

filmmaker, addressed the growing role of AI in filmmaking and how it can be used to innovate new
technologies and tools that improve production quality, expedite processes, and open up new possibilities in
the film industry.

Saad discussed the positive impact of using AI in pre- and post-production stages, such as improving visual
effects, developing advanced filming techniques, and automating routine processes that allow creators to

focus more on the artistic and creative side, paving the way for a smarter and more creative future in the

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