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leadership and supervisory positions, and the preparation of second- and third-tier leadership in all
media institutions in the public and private sectors.

The FNC also stressed the importance of utilising the accumulated expertise of professional
national media talents as advisors and trainers in government media institutions, involving them in
discussion panels, workshops, and media forums held inside and outside the country.

It recommended forming partnerships with educational and media institutions and engaging
national media talents in training and qualifying students with abilities and skills in the best
professional practices in modern media. Additionally, the Council recommended aligning modern
academic and practical programmes with the professional requirements of the media sector to
meet the needs of the labour market.

The FNC’s recommendations also included the need to reorganise the responsibilities assigned to
media outlets to separate the jurisdictions of each entity during practical implementation. It
emphasised the importance of designating a single media authority to act as the reference for all
media entities in the country, and activating the role of the National Media Office to carry out its
assigned responsibilities, especially after the increase in its workforce and its support with human
and logistical capabilities.

Furthermore, the council called for activating the mandate of the UAE Media Council in
coordinating with government media entities in the country to harmonise national and local media
policies in a way that supports the Union and promotes the concept of national identity and unity. It
also recommended the formation of an advisory committee composed of various entities
concerned with national identity and national media talents, with the goal of deepening media
content and reinforcing national identity, and establishing clear foundations and guidelines for it.

Abdulla bin Mohammed bin Butti Al Hamed emphasised the UAE's official bodies' commitment to
bolstering the media role, highlighting a significant ongoing transformation to align it with the
nation's progress across all sectors. He stressed the importance of adopting international best
practices while respecting the country's unique approach and societal values.

Subsequently, Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office,
and Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, presented
overviews of the NMO and UAE Media Council. and their achievements in 2024.

Responding to FNC member's inquiries, the NMO chairman said that the media is undergoing
continuous and rapid evolution driven by the shift towards digital platforms. He affirmed that the
National Media Office and the UAE Media Council are actively working to streamline media
operations. The nation's success, he emphasised, stems from the leadership's visionary dynamism
and the ongoing development across all sectors.

Al Hamed further clarified that the UAE Media Council comprises representatives from local media
outlets in each emirate, fostering consistent coordination with various entities nationwide. He

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national-media