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continuously developing its media system according to demand. We are keen to convey good
methods of information dissemination, which is one of the most important things we enable
sectors with.”

Regarding unifying the elements of Emirati national identity in media content, Al Hamed said that
this file is with the Ministry of Culture, which is working on this issue. “Through cooperation with
them, we will have a part to work on in the future.”

Regarding media content creation and allocating this content to national media competencies, Al
Hamed said, "There is communication with government entities, and through the media experts
committee, we are working on producing a draft to cover this aspect."

Al Hamed emphasised that there have been tremendous efforts to spread social awareness since
the establishment of the State across all sectors. A programme is being developed targeting all
ages to enhance awareness.

Regarding the role of the National Media Office in monitoring content, Al Hamed said all content
creators are subject to oversight. He further noted an agreement among the National Media Office,
the UAE Media Council, and various sector governance bodies. A new portal will be launched to
facilitate registration, training, and broader participation, he added.

Regarding the use of visual media by the media to promote national events, Al Hamed clarified that
this role belongs to the local institutions of each emirate, and there is cooperation and coordination
in this regard.
In response to a question about the issue of differing opinions to raise societal awareness and the
role of the media in this regard, Al Hamed said, "An open weekly Majlis has been established, which
we are keen to hold in all emirates. There is no objection to studying and discussing any topic, and
committees have been established in each emirate to address various issues."

https://en.aletihad.ae/news/uae/4567136/fnc-adopts-recommendations-to-enhance-role-of-
national-media