Page 42 - MFNCA PR REPORT - APRIL 2025

explained that the ongoing review and revision of laws and regulations necessitate an update to
media legislation to better serve the UAE. Simultaneously, efforts are underway to enhance
communication and empower council members to more effectively keep pace with the UAE's
advancements.

He noted the active role of local media councils in providing input to the central council, with high-
level sessions being regularly convened. To date, over five sessions have been held with
representatives from all media sectors. Furthermore, he asserted that the UAE presents an optimal
environment for establishing media-related ventures, attracting content creators, filmmakers, and
novelists alike. Numerous public and private institutions were invited to a conference to explore
investment opportunities within the country.

He added that social media platforms are a boundless space, and we take into account global
practices in this regard. The role of the National Media Office is to monitor social media platforms
to enhance the positive image of the country, and there is cooperation with various relevant
authorities regarding these platforms. However, globally, they are ungoverned, and there is a
positive direction in this regard. The important thing is public awareness and parental oversight of
children.
"In response to a question about ensuring a higher percentage of UAE citizens in dealing with
platforms and content, the NMO Chairman said, ‘We’ve met with UAE students and graduates,
motivated them, and directed them towards the required specialisations in media. This is the
direction we are working on.'

Al Hamed added: “The UAE enjoys an exceptionally strong international reputation, a fact
consistently observed during numerous visits to various countries. This testament to the
leadership's dedicated efforts underscores their focus on effectively communicating the nation's
esteemed standing, distinctive approach, and core values on the global stage, a priority actively
pursued during our international engagements.”

Responding to a question regarding the limited number of national professionals in media
institutions, Al Hamed stated, "We have established a collaborative partnership with NAFIS, an
initiative encompassing over ten companies. Through this cooperation, we have successfully
facilitated the graduation of at least 60 individuals in relevant fields. Furthermore, a dedicated
committee comprising 50 national experts from all media sectors has been formed. Their mandate
is to transfer their extensive experience to develop a robust new media ecosystem. Our ongoing
efforts include the creation of a comprehensive database, envisioned as the central foundation for
a unified national media framework. This system is currently under development, with the aim of
cultivating an elite cadre of highly skilled Emirati media professionals. Emiratisaton remains an
integral and prioritised aspect of our work."

He added that universities teach in Arabic and English languages, and “we need to address the
world while supporting the Arabic language. The National Media Office represents the country
abroad, and there is continuous coordination for joint work. New media is the media of content
creation, which is a global trend. Data and information accuracy are monitored, and the world is

https://en.aletihad.ae/news/uae/4567136/fnc-adopts-recommendations-to-enhance-role-of-
national-media