Page 16 - LAMBORGHINI PR REPORT - January 2024

1/30/24, 1:08 PM Ferrari or Tesla, Lucid or Lamborghini: Which EV is more electrifying?
All-electric Lotus Eletre hyper-SUV there’s an EV on the market today that does this well. All this talk
powers up Dubai audience on about 0-100kph times is meaningless. Really meaningless. We
debut
want so much more from our cars at Lamborghini.”

Ferrari is also on the verge of major shift to electrification, in line with ever-tightening CO2
emission standards around the world. It will launch its first EV next year, and the company says
the car will offer the highest power density of any battery-electric vehicle.

“Electrification is a must as we need to reduce emissions, but we can also use this to further
enhance performance,” says Ferrari chief executive Benedetto Vigna. “Contrary to the general
notion, electric motors are not silent; each has its own signature.

“The [Ferrari] motor will speak the language of the car. We will develop our own core
components, so the first full-electric Ferrari will still be a Ferrari, leveraging the extensive know-
how of our Formula One team,” Vigna adds.

“The first full-electric Ferrari will combine class-leading longitudinal acceleration with driving
thrills,” says chief research and development officer Ernesto Lasalandra. He also promises “much
more emotion” than any existing EV offering.

“As for autonomous driving, it’s clear for us that we will stop at L2 and L2+ level. We will not go
L4 or L5,” Lasalandra adds. “We will have Ferraris with a lot of new technology, but it will be used
always to enhance the driving experience. We always want to put humans at the centre of the
experience.”

'It’s about a premium driving experience'

The i7 M70 is the fastest and most powerful electric vehicle BMW has rolled out to date. Photo: BMW

BMW is similarly working on an electrified strategy for its future performance-focused M cars –
The National recently sampled the ballistic i7 M70 electrified limo and came away impressed.

https://www.thenationalnews.com/lifestyle/motoring/2024/01/23/electric-vehicles-speed-versus-brand/ 3/5