Page 21 - LAMBORGHINI PR REPORT - January 2024
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The i7 M70 is the fastest and most powerful electric vehicle BMW has rolled out to date. Photo: BMW© Provided by
The National
BMW is similarly working on an electrified strategy for its future performance-
focused M cars – The National recently sampled the ballistic i7 M70 electrified
limo and came away impressed.
The next-gen M3 will also be battery-powered, says BMW development boss
Frank Weber, and one of its key ingredients is a new Heart of Joy control unit
that allegedly ensures there’s no loss of character in the absence of a sonorous
petrol engine.
“This is a controller that has taken the last 20 or 30 years of our experience into a
control unit. Everything that is driving-performance related, chassis-control
related, propulsion power train related is now in one integrated control unit,” says
Weber.
“We do it ourselves – we don’t buy it. The software is proprietary. This is why we
talk about it. We say, see, this will enable driving-dynamics functions that you will
love. Some of you have an interest in ‘the ultimate driving machine’ – you will see
functions in [the Heart of Joy] that are crazy.”
https://www.msn.com/en-ae/lifestyle/other/ferrari-or-tesla-lucid-or-lamborghini-which-ev-is-more-
electrifying/ar-BB1h6BdW
