Page 20 - LAMBORGHINI PR REPORT - January 2024

today that does this well. All this talk about 0-100kph times is meaningless.
Really meaningless. We want so much more from our cars at Lamborghini.”

Ferrari is also on the verge of major shift to electrification, in line with ever-
tightening CO2 emission standards around the world. It will launch its first EV

next year, and the company says the car will offer the highest power density of
any battery-electric vehicle.

“Electrification is a must as we need to reduce emissions, but we can also use

this to further enhance performance,” says Ferrari chief executive Benedetto
Vigna. “Contrary to the general notion, electric motors are not silent; each has its

own signature.

“The [Ferrari] motor will speak the language of the car. We will develop our own

core components, so the first full-electric Ferrari will still be a Ferrari, leveraging
the extensive know-how of our Formula One team,” Vigna adds.

“The first full-electric Ferrari will combine class-leading longitudinal acceleration

with driving thrills,” says chief research and development officer Ernesto
Lasalandra. He also promises “much more emotion” than any existing EV

offering.

“As for autonomous driving, it’s clear for us that we will stop at L2 and L2+ level.
We will not go L4 or L5,” Lasalandra adds. “We will have Ferraris with a lot of

new technology, but it will be used always to enhance the driving experience. We
always want to put humans at the centre of the experience.”

'It’s about a premium driving experience'

https://www.msn.com/en-ae/lifestyle/other/ferrari-or-tesla-lucid-or-lamborghini-which-ev-is-more-
electrifying/ar-BB1h6BdW