Page 55 - FDF PR REPORT - OCTOBER 2024 (ENGLISH)

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commitment to its strategy of supporting this key segment of society

In addition, H.E. Al Rumaithi shed light on the significance of its digital services developed to improve the
quality of life of both senior citizens and residents. These digital services were launched in accordance
with the directives of Her Highness Sheikha Fatima bint Mubarak, President of the General Women’s
Union, Supreme Chairwoman of the Family Development Foundation President of the Supreme Council
for Motherhood and Childhood and ‘Mother of the Nation’. These directives are focused on reinforcing
efforts, harnessing resources and offering comprehensive support for initiatives that improve the welfare
and quality of life for senior citizens, ensuring their stability and promoting happiness and well-being. This
dedication underscores FDF’s role as a responsible authority for senior citizens, aligning with H.H. Sheikha
Fatima’s vision by delivering a wide range of proactive and digital programs tailored to their needs,
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identifying them as a key force in driving sustainable development
H.E. Al Rumaithi further highlighted the digital system unveiled by the Foundation during GITEX Global
2024, which is designed to offer social support for senior citizens and residents. This smart, responsive
and integrated system consolidates all data of senior citizens, providing a proactive customer journey
based on precise data analysis. The system starts its procedures with a simple questionnaire to assess
each customer’s condition, automatically directing them to the appropriate services based on their
specific needs. An integrated profile is created for each individual, which includes medical data, an
evaluation of their economic and housing status, and a comprehensive assessment. This streamlined
approach enables FDF to better understand their needs and curate services accordingly for each
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beneficiary in the next phase

Additionally, H.E. Al Rumaithi stressed the importance of achievement indicators for services provided to
senior citizens and residents. The Foundation revealed these indicators at its pavilion during GITEX 2024,
which showed that 152,230 senior citizens and their families participated in the social activities of Barakat
Al Dar club. Furthermore, 29,716 senior citizens had their conditions assessed from the total number of
senior citizens and residents registered in the Foundation’s database. Meanwhile, 67,762 senior citizens
and their families participated in Barakat Al Dar club, and 84,468 individuals took part in its daily activities.
Additionally, 6,034 senior citizens attended rehabilitation workshops, and 39,271 senior citizens received
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Barkitna Card

The Foundation continues to provide a comprehensive social, health, psychological and recreational care,
ensuring full integration of this key segment into the society and fostering a sustainable, safe and stable
life for them. By reducing their burdens, facilitating access to services and offering complete social
support, FDF improves their quality of life and empowers them to actively engage in society. Being
regarded as the blessing of the household, senior citizens are an integral part of the Emirati society.

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