Page 57 - FDF PR REPORT - OCTOBER 2024 (ENGLISH)

the quality of life of both senior citizens and residents. These digital services were launched in
accordance with the directives of Her Highness Sheikha Fatima bint Mubarak, President of the General
Women’s Union, Supreme Chairwoman of the Family Development Foundation President of the
Supreme Council for Motherhood and Childhood and ‘Mother of the Nation’. These directives are
focused on reinforcing efforts, harnessing resources and offering comprehensive support for initiatives
that improve the welfare and quality of life for senior citizens, ensuring their stability and promoting
happiness and well-being. This dedication underscores FDF’s role as a responsible authority for senior
citizens, aligning with H.H. Sheikha Fatima’s vision by delivering a wide range of proactive and digital
programs tailored to their needs, identifying them as a key force in driving sustainable development.
H.E. Al Rumaithi further highlighted the digital system unveiled by the Foundation during GITEX Global
2024, which is designed to offer social support for senior citizens and residents. This smart, responsive
and integrated system consolidates all data of senior citizens, providing a proactive customer journey
based on precise data analysis. The system starts its procedures with a simple questionnaire to assess
each customer’s condition, automatically directing them to the appropriate services based on their
specific needs. An integrated profile is created for each individual, which includes medical data, an
evaluation of their economic and housing status, and a comprehensive assessment. This streamlined
approach enables FDF to better understand their needs and curate services accordingly for each
beneficiary in the next phase.
Additionally, H.E. Al Rumaithi stressed the importance of achievement indicators for services provided
to senior citizens and residents. The Foundation revealed these indicators at its pavilion during GITEX
2024, which showed that 152,230 senior citizens and their families participated in the social activities of
Barakat Al Dar club. Furthermore, 29,716 senior citizens had their conditions assessed from the total
number of senior citizens and residents registered in the Foundation’s database. Meanwhile, 67,762
senior citizens and their families participated in Barakat Al Dar club, and 84,468 individuals took part in
its daily activities. Additionally, 6,034 senior citizens attended rehabilitation workshops, and 39,271
senior citizens received Barkitna Card.
The Foundation continues to provide a comprehensive social, health, psychological and recreational
care, ensuring full integration of this key segment into the society and fostering a sustainable, safe and
stable life for them. By reducing their burdens, facilitating access to services and offering complete
social support, FDF improves their quality of life and empowers them to actively engage in society. Being
regarded as the blessing of the household, senior citizens are an integral part of the Emirati society.
-Ends-

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