Page 60 - FDF PR REPORT - OCTOBER 2024 (ENGLISH)

PRESSR: Family Development Foundation concludes its
successful participation in GITEX Global 2024

Oct 21, 202414:40 GMT+4

Abu Dhabi: The Family Development Foundation (FDF) concluded its participation in GITEX Global 2024,
the largest event of its kind in the region. During the event, the Foundation exhibited its ‘Digital System
for Social Support for Senior Citizens and Residents’, which was developed to enhance the efficiency and
effectiveness of responses to their needs, improve services offered to ensure better quality of life and
ensure a supportive environment that fosters stability within the community.

Through its participation, FDF aimed to highlight its efforts to enhance the quality of life for senior
citizens. The Foundation has been committed to ensuring that senior citizens play a vital role in the
UAE’s comprehensive development, with a focus on improving their care and addressing their diverse
needs. It also strives to promote the integration and empowerment of seniors, both within their families
and the community.

Her Excellency Mariam Mohammed Al Rumaithi, Director General of FDF, said: “Our participation in
GITEX Global 2024 marks a key step to highlight all efforts and launch various initiatives to support
senior citizens and residents.” Furthermore, she explained the Foundation maintains a comprehensive
single database of senior citizens in Abu Dhabi. It stems from FDF’s mandated role and its core belief,
reflected in the slogan, ‘If you do not reach us, we will reach you proactively’ and reinforces the
Foundation’s commitment to its strategy of supporting this key segment of society.

In addition, H.E. Al Rumaithi shed light on the significance of its digital services developed to improve
the quality of life of both senior citizens and residents. These digital services were launched in
accordance with the directives of Her Highness Sheikha Fatima bint Mubarak, President of the General
Women’s Union, Supreme Chairwoman of the Family Development Foundation President of the
Supreme Council for Motherhood and Childhood and ‘Mother of the Nation’. These directives are
focused on reinforcing efforts, harnessing resources and offering comprehensive support for initiatives
that improve the welfare and quality of life for senior citizens, ensuring their stability and promoting
happiness and well-being. This dedication underscores FDF’s role as a responsible authority for senior
citizens, aligning with H.H. Sheikha Fatima’s vision by delivering a wide range of proactive and digital
programs tailored to their needs, identifying them as a key force in driving sustainable development.

H.E. Al Rumaithi further highlighted the digital system unveiled by the Foundation during GITEX Global
2024, which is designed to offer social support for senior citizens and residents. This smart, responsive
and integrated system consolidates all data of senior citizens, providing a proactive customer journey
based on precise data analysis. The system starts its procedures with a simple questionnaire to assess
each customer’s condition, automatically directing them to the appropriate services based on their
specific needs. An integrated profile is created for each individual, which includes medical data, an
evaluation of their economic and housing status, and a comprehensive assessment. This streamlined
approach enables FDF to better understand their needs and curate services accordingly for each
beneficiary in the next phase.

Additionally, H.E. Al Rumaithi stressed the importance of achievement indicators for services provided
to senior citizens and residents. The Foundation revealed these indicators at its pavilion during GITEX

https://www.tradingview.com/news/reuters.com,2024-10-21:newsml_Zaw7Fjxdx:0-pressr-family-
development-foundation-concludes-its-successful-participation-in-gitex-global-2024/