Page 72 - JGROUP PR REPORT FEBRUARY 2025

2/25/25, 1:52 PM Shaping the future of advertising: from conventional to smart digital - Campaign Middle East
Shaping the future of advertising: from

conventional to smart digital

Anup Oommen

JGroup's Imad Jomaa says brands that will define the future of advertising will be those that leverage the full
potential of AI, big data, and automation to create immersive, intelligent, and hyper-personalised experiences.

Imad Jomaa, CEO and Founder, JGroup

The advertising landscape is undergoing a transformative shift, moving away from traditional models
towards a hyper-digital, AI-driven future. In the MENA region, where companies have access to vast
consumer data, the next frontier for businesses is not simply about being present online, but about crafting

personalised advertising experiences that truly resonate with customers.

In this post-digital era, advertisers are expected to harness the full potential of advanced technologies,

particularly artificial intelligence (AI), to stay relevant and competitive.

https://campaignme.com/shaping-the-future-of-advertising-from-conventional-to-smart-digital/ 1/3