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2/25/25, 1:52 PM Shaping the future of advertising: from conventional to smart digital - Campaign Middle East
As we transition further into the post-digital era, the key to thriving in the MENA advertising landscape
lies in being ‘smart’ online. The brands that will define the future of advertising will be those that

leverage the full potential of AI, big data, and automation to create immersive, intelligent, and hyper-
personalised advertising experiences. In this new digital era, the possibilities for innovation are endless,

and brands that adapt swiftly will undoubtedly lead the way.

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