Page 76 - JGROUP PR REPORT FEBRUARY 2025

IMAD JOMAA ON DUBAI, ARABIC CONTENT AND

DOOH

By Communicate StaffThu, Feb 06 2025
Imad Jomaa, CEO & Founder of JGroup on Dubai, Arabic content and DOOH

Can you walk us a bit about the main moments of JGroup?

JGroup has had a remarkable journey, marked by strategic growth, innovation, and a deep
commitment to transforming the media, advertising, and technology landscape. From its early days
as a media-focused enterprise, we have expanded into a diversified powerhouse, operating across
multiple industries and markets.
One of our key milestones has been our expansion into digital and data-driven advertising,
leveraging AI and cutting-edge technologies to enhance precision targeting and audience
engagement. Additionally, our investments in Out-of-Home (OOH) and Digital Out-of-Home
(DOOH) solutions have redefined how brands a bridge between regional and international markets,
reinforcing our influence across the MENA region and beyond.

As we look to the future, JGroup remains focused on driving innovation, embracing emerging
technologies, and continuing to be at the forefront of shaping the evolving media and advertising
landscape.

What makes Dubai so special as a media capital, and what’s with all the buzz surrounding
Riyadh currently, do you feel it might dethrone Dubai?

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arabic-content-and-dooh