Page 20 - Centena Group PR Report - May 2025

ATLAB Champions STEAM Learning in the GCC at GESS Saudi Arabia 2025 - Education Saudi

Education professionals examine interactive robotics equipment during a demo at GESS Saudi 2025.

Rapid Growth in EdTech Is Driving STEAM Innovation

The Middle East’s EdTech market is on an upward trajectory, projected to hit USD 573.1 billion by 2031. As part
of this transformation, GCC classrooms are turning into creative labs. In primary and secondary schools, coding

robots, VR/AR kits, and maker stations are becoming everyday learning tools. Meanwhile, universities are

incorporating AI modules, autonomous vehicle labs, and biomedical engineering projects to better prepare
students for emerging careers.

“Learning should be joyful, adaptable, and deeply engaging,” said Nilesh Korgaonkar, CEO of ATLAB. “We help

teachers build dynamic classrooms where differentiated learning is a strength. At the same time, higher

education must not just inform—it must inspire and prepare students for the future. That’s why we collaborate
closely with schools and universities across the GCC.”

Hands-On STEAM Learning for All Levels

ATLAB is known for its “hands-on, minds-on” approach. At GESS Saudi Arabia, the company is demonstrating

how immersive learning environments can empower every type of learner. Their STEAM learning kits blend fun
with real-world applications, encouraging students to explore, inquire, and think critically.

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